PENGARUH KARAKTERISTIK PEKERJAAN DAN KEPUASAN KERJA TERHADAP LOYALITAS KARYAWAN DI KOTA BANDAR LAMPUNG

Authors

  • Nyi Ayu Santika Universitas Lampung
  • Nur Efendi
  • Fenny Saptiani

DOI:

https://doi.org/10.0120/jkb.v3i2.445

Keywords:

Sumber Daya Manusia, Karakteristik Pekerjaan, Kepuasan Kerja, Loyalitas Karyawan, Turnover

Abstract

This study aims to examine the influence of job characteristics and job satisfaction on employee loyalty. This research employs a quantitative approach with a descriptive research design. The sampling technique used was non-probability sampling with 100 private sector employees working in Bandar Lampung City as respondents. Data were collected through questionnaires distributed using a Likert scale. Data analysis in this study utilized multiple linear regression analysis with the assistance of SPSS 26. The findings indicate that job characteristics and job satisfaction collectively have a significant influence on employee loyalty in Bandar Lampung City.

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Published

2025-06-30