Vol. 1 No. 5 (2021): Jurnal Kompetitif Bisnis

Articles

• THE ROLE OF INTEGRATED MARKETING COMMUNICATIONS ON PURCHASE DECISION (Survey on Creative Industry of Culinary Sub-Sector in Bandar Lampung)

  Riana Pratiwi Bunayya, Arif Sugiono, Fenny Saptiani

  8

  • PDF (Bahasa Indonesia)

• THE EFFECT OF E-TRUST AND E-SERVICE QUALITY IN ONLINE REPURCHASE INTEREST OF TIX ID (Survey on TIX ID Application User in Bandar Lampung)

  Rendra Wiku Wicaksono, Hartono hartono, Ghia Subagja

  10

  • PDF (Bahasa Indonesia)

• ANALYSIS OF STORE ATMOSPHERE, REFERENCE GROUP, AND LIFESTYLE ON CONSUMER PURCHASING DECISIONS STARBUCKS COFFEE IN BANDAR LAMPUNG

  Riska Auliyanti

  13

  • PDF (Bahasa Indonesia)

• Pengaruh Citra Merek, Kualitas Produk, dan Kualitas Pelayanan Terhadap Loyalitas

  Selvi Milasari

  16

  • PDF (Bahasa Indonesia)

• Identifikasi Risiko Penerapan E-Ticketing (pada perum damri cabang Lampung)

  Astriza Widya

  7

  • PDF (Bahasa Indonesia)

• The Influence of Entrepreneurial Orientation, Artistic Orientation and Financial Literacy on Business Performance Creative UKM Players in Bandar Lampung Pengaruh Orientasi Kewirausahaan, Orientasi Artistik dan Literasi Keuangan Terhadap Kinerja Usaha Pelaku UKM Kreatif di Bandar Lampung

  Anggi Septiani

  10

  • PDF (Bahasa Indonesia)

• The Effect Of Experiential Marketing And Perception Of Product Quality Through Costumers Satisfaction Study at Costumers of Toyota Auto2000 Showroom In Bandar Lampung City

  Rafi Abhisoko Utomo

  13

  • PDF (Bahasa Indonesia)

• DETERMINAND IN THE MEDIATION OF CONSUMER STATISFACTION TOWARD CUSTOMER LOYALTY DETERMINAND IN THE MEDIATION OF CONSUMER STATISFACTION TOWARD CUSTOMER LOYALTY

  Haris Ardiansyah

  13

  • PDF (Bahasa Indonesia)

• Pengaruh lingkungan sosial dan keputusan penggunaan uang elektronik terhadap perilaku konsumtif (studi pada mahasiswa fisip universitas lampung yang berbelanja secara online)

  lutfi sebriyanti

  8

  • PDF (Bahasa Indonesia)