PENGARUH ATTRACTION, ACCESSIBILITY, AMENITIES, DAN ANCILLARY TERHADAP KEPUASAN PENGUNJUNG PADA WISATA KOPI RIGIS JAYA DI KECAMATAN AIR HITAM, KABUPATEN LAMPUNG BARAT, PROVINSI LAMPUNG

Abstract

This research aims to explain the influence of attraction, accessibility, amenities, and ancillary on visitor satisfaction at
the Rigis Jaya Coffee Tour in Air Hitam District, West Lampung Regency, Lampung Province. The independent variables
used in this research are attraction (X1), accessibility (X2), amenities (X3), and ancillary (X4) and visitor satisfaction as
the dependent variable. This research uses a quantitative approach with explanatory research. The population in this
study were visitors to the Rigis Jaya coffee tourist attraction. The data was obtained from a questionnaire using a Likert
scale which was distributed via Google Form to social media, Intragram, WhatsApp and personal chat. The sample in
this study amounted to 100 samples taken using purposive sampling technique. The data in this study were analyzed
using multiple linear regression with simultaneous results of the attraction, accessibility, amenities and ancillary
variables having a significant effect on the satisfaction of visitors to the Rigis Jaya coffee tourist attraction with an R
Square value of 0.811 or 81.1%. Meanwhile, partial results show that the variables attraction, accessibility, amenities,
and ancillary have a significant influence on visitor satisfaction at the Rigis Jaya Coffee Tour in Air Hitam District, West
Lampung Regency, Lampung Province. It is hoped that this research can add insight for future researchers, where this
research can become a reference for further research in solving problems related to the influence of attraction,
accessibility, amenities and ancillary variables on visitor satisfaction at the Rigis Jaya coffee tourism site.