IMPLEMENTASI TEORI PERILAKU TERENCANA TERHADAP MINAT INVESTASI PADA GENERASI Z DI PASAR MODAL (STUDI PADA MAHASISWA PRODI ILMU ADMINISTRASI BISNIS UNIVERSITAS LAMPUNG)

Abstract

This study aims to determine how much influence attitudes, subjective norms, and behavioral control have on
the investment interest of students of Business Administration Study Program, University of Lampung. The
independent variables used in this study are Attitudes (X1), Subjective Norms (X2), Behavioral Control (X3),
and Investment Interest as the dependent variable. This type of research is associative with a quantitative
approach. The population in this study were active students of the UNILA Business Administration Study
Program starting from the 2018-2022 class. The data was obtained from a questionnaire using a Likert scale
which was distributed via Google from social media, namely WhatsApp. The sample in this study amounted to
122 respondents who were taken using a purposive sampling technique. Data in this study were analyzed
using multiple linear regression analysis with SPSS 29.0 tools. The results of this study indicate that the
attitude variable partially has no significant effect on the investment interest variable, the subjective norm
variable partially has no significant effect on the investment interest variable, the perceived behavior control
variable partially has a significant effect on the investment interest variable. However, the three independent
variables in this study were tested simultaneously without having a significant effect simultaneously between
attitude variables, subjective norms, and perceived behavioral control with interest variables.
Keywords : Theory Planned Behavior, Attitude, Subjective Norm, Behavior control, Investment
Interest