Bunayya RP, Sugiono A, Saptiani F. PERAN INTEGRATED MARKETING COMMUNICATIONS TERHADAP KEPUTUSAN PEMBELIAN (SURVEI PADA KONSUMEN INDUSTRI KREATIF SUB SEKTOR KULINER DI BANDAR LAMPUNG). JKB [Internet]. 2023 Dec. 11 [cited 2026 Jun. 9];1(4):9. Available from: https://jkb.fisip.unila.ac.id/index.php/jkb/article/view/94