Saputra D, Hartono, Hani Damayanti Aprilia. KEPUTUSAN PEMBELIAN DI MARKETPLACE SHOPEE: PERAN HARGA, PROMOSI, DAN CITRA MEREK PADA SEGMEN MAHASISWA. JKB [Internet]. 2026 Jun. 18 [cited 2026 Jun. 29];4(2):136-51. Available from: https://jkb.fisip.unila.ac.id/index.php/jkb/article/view/509