Melinia, Hartono, Nugeraha P. ANALISIS STRATEGI CO-BRANDING TERHADAP KEPUTUSAN PEMBELIAN PRODUK ON THE LIPS BLP X TUKU DI KALANGAN PENGGUNA BLP BEAUTY DI BANDAR LAMPUNG . JKB [Internet]. 2026 Mar. 30 [cited 2026 Jun. 9];4(1):44-61. Available from: https://jkb.fisip.unila.ac.id/index.php/jkb/article/view/451