Noegroho GA, Aprilani D, Aprilia HD. THE ROLE OF PRODUCT QUALITY, PRICE, BRAND IMAGE, AMD SERVICE QUALITY ON PURCHASE DECISIONS: PERAN KUALITAS PRODUK, HARGA, CITRA MEREK, DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN. JKB [Internet]. 2023 Oct. 15 [cited 2026 Jun. 9];1(3):10. Available from: https://jkb.fisip.unila.ac.id/index.php/jkb/article/view/326