Salsabila A, Sugiono A, Aprilia HD. THE EFFECT OF RETAIL MIX ON CUNSUMER PURCHASING DECISION: (SURVEI ON ALFAMART CUSTOMERS IN KEMILING BANDAR LAMPUNG). JKB [Internet]. 2023 Jul. 2 [cited 2026 Jun. 4];1(2):15. Available from: https://jkb.fisip.unila.ac.id/index.php/jkb/article/view/225