Kartika A, Aplilani deddy, Adistya D. THE INFLUENCE OF DIGITAL MARKETING, PRODUCT QUALITY, SERVICE QUALITY AND PRICE PERCEPTION TOWARD PURCHASE DECISION: (Survey at Lady Fame Store Bandar Lampung ). JKB [Internet]. 2023 Oct. 15 [cited 2026 Jun. 9];1(3):11. Available from: https://jkb.fisip.unila.ac.id/index.php/jkb/article/view/189