Bunayya, Riana Pratiwi, Arif Sugiono, and Fenny Saptiani. 2021. “THE ROLE OF INTEGRATED MARKETING COMMUNICATIONS ON PURCHASE DECISION (Survey on Creative Industry of Culinary Sub-Sector in Bandar Lampung)”. Jurnal Kompetitif Bisnis 1 (5):8. https://jkb.fisip.unila.ac.id/index.php/jkb/article/view/93.