BUNAYYA, Riana Pratiwi; SUGIONO, Arif; SAPTIANI, Fenny. PERAN INTEGRATED MARKETING COMMUNICATIONS TERHADAP KEPUTUSAN PEMBELIAN (SURVEI PADA KONSUMEN INDUSTRI KREATIF SUB SEKTOR KULINER DI BANDAR LAMPUNG). Jurnal Kompetitif Bisnis, [S. l.], v. 1, n. 4, p. 9, 2023. Disponível em: https://jkb.fisip.unila.ac.id/index.php/jkb/article/view/94. Acesso em: 9 jul. 2026.