SAPUTRA, Desta; HARTONO; HANI DAMAYANTI APRILIA. KEPUTUSAN PEMBELIAN DI MARKETPLACE SHOPEE: PERAN HARGA, PROMOSI, DAN CITRA MEREK PADA SEGMEN MAHASISWA. Jurnal Kompetitif Bisnis, [S. l.], v. 4, n. 2, p. 136–151, 2026. DOI: 10.0120/jkb.v4i2.509. Disponível em: https://jkb.fisip.unila.ac.id/index.php/jkb/article/view/509. Acesso em: 8 jul. 2026.