AURELIA HUTAMI, Fini; RIFA’I, Ahmad; DAMAYANTI APRILIA, Hani. PENGARUH KUALITAS PRODUK, PERSEPSI HARGA DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN AIR MINERAL DALAM KEMASAN. Jurnal Kompetitif Bisnis, [S. l.], v. 3, n. 3, p. 411–425, 2025. DOI: 10.0120/jkb.v3i3.458. Disponível em: https://jkb.fisip.unila.ac.id/index.php/jkb/article/view/458. Acesso em: 9 jul. 2026.