NOEGROHO, Galuh Adrianto; APRILANI, Deddy; APRILIA, Hani Damayanti. THE ROLE OF PRODUCT QUALITY, PRICE, BRAND IMAGE, AMD SERVICE QUALITY ON PURCHASE DECISIONS: PERAN KUALITAS PRODUK, HARGA, CITRA MEREK, DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN. Jurnal Kompetitif Bisnis, [S. l.], v. 1, n. 3, p. 10, 2023. Disponível em: https://jkb.fisip.unila.ac.id/index.php/jkb/article/view/326. Acesso em: 9 jul. 2026.