RIDHO, Pandu Muhammad; HARTONO, Hartono; APRILIA, Hani Damayanti. THE EFFECT OF CONTENT MARKETING ON CUSTOMER ENGAGEMENT WITH VIRAL MARKETING AS INTERVENING VARIABLES (Study on Shopee Users in Bandar Lampung City). Jurnal Kompetitif Bisnis, [S. l.], v. 1, n. 8, p. 10, 2022. Disponível em: https://jkb.fisip.unila.ac.id/index.php/jkb/article/view/257. Acesso em: 20 jul. 2026.