(1)
Pratama, W. A.; Djausal, G. P. THE EFFECT OF SOCIAL MEDIA MARKETING, BRAND IMAGE AND RELIGUSITY ON THE PURCHASE DECISION OF BALI TRADITIONAL CLOTHING (STUDY ON VISITORS AND FOLLOWING INSTAGRAM LAKSMI_KEBAYABALI ACCOUNTS IN BANDAR LAMPUNG): PENGARUH SOCIAL MEDIA MARKETING, BRAND IMAGE DAN RELIGIUSITAS TERHADAP KEPUTUSAN PEMBELIAN BUSANA ADAT BALI (STUDI PADA PENGUNJUNG DAN PENGIKUT AKUN INSTAGRAM LAKSMI_KEBAYABALI) DI BANDAR LAMPUNG). JKB 2023, 1, 13.